Our story and the All About Parenting long term purpose

Urania Cremene
Author and Co-Founder
All About Parenting

My name is Urania Cremene and my All About Parenting story began more than 12 years ago when I got my first international certification as a Parenting Expert.

Back then, it was a pioneering field and many people considered that there was no need to learn how to raise children better. Actually, we still have a lot of work to do on this perception.

In the same year my son was born – 2010 – I began giving seminars for 10-12 people, teaching parents how to solve day-to-day problems and raise independent children. The workshops were always two-day weekend events. I remember that I did the first workshop whilst I was still breastfeeding (during breaks).

I quickly realized that this was my mission and that parenting was going to become more than a job. I’d found my vocation. In a short space of time, my mission took shape: to reach as many parents as possible. I wanted to help them and give them valuable, effective information so they could have well-balanced relationships with their children and raise them to be responsible. That way, their world tomorrow will be better than ours today.

This is how the first parenting methodology based on the latest research into the motivational science emerged, along with the first online parenting course. The course lasts 10 months, on the principle that, as it takes 9 months to bring a child into the world, it would make sense to spend at least the same amount of time learning how to raise them for a lifetime.

(Urania Cremene presenting one of our live events before Coronavirus)

In 4 years, I went from being a “lone wolf” to working with more than 30 absolutely wonderful people. Today, the All About Parenting team is approaching 70 people, includes 7 different nationalities and presents in 4 languages to our clients around the world. 

Together with the other All About Parenting trainers, we’ve met more than 500,000 parents in the last 4 years who have attended our seminars, which we offer for free both online and in person.

Urania Cremene
Author and Co-Founder

Patrick Ney
Lead Trainer
Antonia Sam
Trainer (North America)
Ralu Ryan
Lead Trainer (Germany)
Sabina Defta
Lead Trainer (Russian)
Sabina Defta
Lead Trainer (Russian)
Florin Amariei
Trainer (Romania)
Florin Amariei
Trainer (Romania)
Maria Tolescu
Trainer (Romania)
Irina Irgoveanu
Trainer (Romania)
Justyna Klimek
Trainer (Poland)

Each Trainer in our team is a parent themselves and they have all followed a rigorous training and certification program spanning more than 12 months. Many of them have other accreditations as facilitators, coaches, psychotherapists or psychologists.

We now have over 600,000 parents reading emails from us every week or following us on Facebook, with another 30,000+ parents enrolled in the All About Parenting online program, determined to raise their children differently.

(Urania Cremene with the 2 researchers, Eduard Deci and Richard Ryan, authors of Self-determination Theory, the leading theory in human motivation, in Toronto, 2016)

Initially, All About Parenting began in Romania, although from the start I’ve been in contact with researchers from a number of universities from around the world (today, there are over 40!). What looked like just a local project at the outset gathered steam, and it has gradually expanded to other countries around the world.

(Patrick Ney presenting one of our live events before Coronavirus)

This is due to the fact that the fundamentals of the All About Parenting program (such as Self-determination Theory) are universal and work regardless of language, culture, race, social class, etc. All About Parenting is not “one mum’s opinion”, like a lot of blogs on the subject, and doesn’t offer up “recipes” for you to follow. 

Instead, we “translate” complex concepts, tried and tested, from the latest research in psychology into a simple language, which parents and children use every day.

In the last 3 years, we’ve translated, filmed and edited the All About Parenting program into English, Polish and Russian. In the next 2 years, we want to grow our team in German-, Spanish-, French- and Italian-speaking countries.

Here is an example of a video episode from the All About Parenting program in English.

What we want to achieve at All About Parenting in the next 10 years

It might look like we’ve come a long way, but what we have achieved so far is very little compared to what we want to do in the next 10 years.

Three years from now, we want to be operating in more than 30 countries. We realize that it’s a pretty crazy objective for a team as small as ours, but that just spurs us on even more.

(some of the All About Parenting team at the quarterly meeting, April 2021)

Our vision is that, by inspiring a “critical mass” of parents around the world to choose to learn All About Parenting, they will then inspire other parents to do the same.

Unfortunately, schooling doesn’t prepare us for day-to-day life. We’ve ended up believing (as a society) that there is no need or it’s not normal to learn about how to raise a fulfilled child.

There’s nothing that impacts our lives as much as the parent-child relationship (a.k.a. parenting). This is why we’ve decided to make it our team’s mission.

We want to make learning about parenting a social norm. Our vision is that, one day, learning about the parent-child relationship (parenting) will be as normal as taking driving lessons before getting behind the wheel. And we are committed to making this a reality for more and more parents every day.

We don’t think it’s fair that you spend more time learning how to drive than you do learning how to raise a child.

We want to change this perception in the collective mentality.

And this is where we need your help.

Here are 7 ideas for how you can get involved…

Choose any of the actions below that suit you:

1) Follow and Like our Facebook English page here.

2) Write a review on our Facebook English page here.

This is how you pass on to other parents, from all over the world, the trust you have in us – especially if you’ve been following us for a long time.

It doesn’t need to be a long review. But it needs to be spelled correctly, even if there are only 2 words like “Highly recommended!”.

2) Subscribe to Daily Inspiration for Parents – coming soon

Daily Inspiration for Parents is a short text (maximum 350 words) that describes a “key aspect” of your relationship with your child. You wouldn’t want to miss something like that! 🤓

4) Send us an email when you see an error.

There are too many people who don’t care. People who, when a problem arises, are the first to write a negative review without thinking to help.

Do the opposite. Send us an email and help us fix or improve things that don’t work at hello@allaboutparenting.com

Sometimes we can fix it right away. Other times, we may not be able to resolve it the same day, but we do care, and we will do our best to get to it as soon as we can.

5) Do you want to be part of our team?

See what benefits and advantages you could have here. – coming soon

Are you already a customer? Even better! 21 of our team members today were first All About Parenting clients, before joining the team.

6) Recommend extraordinary people for us to hire!!

If you know an extraordinary professional – from anywhere in the world – that you think we should have in the team, write to this person and convince them to apply for one of the roles available here.

If there is no role available for them, they can use the general application here. – coming soon

We are always looking for talented and professional people. That is why we offer financial rewards between $1000 and $1500 (depending on the role) for each recommended person who passes the probationary period.

7) Write us any ideas you think would help us reach 30 countries in 3 years.

If you have other ideas that you think would help us reach 30 countries in the next 3 years, write directly to Stefan, the leader of our team, at team@allaboutparenting.com

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